Category Archives: Sponsorship

3 looking for a Head of Sponsorship

Head of Sponsorship

Reporting to the CEO, this is a new role to manage our significant sponsorship portfolio.

As lead sponsor for the Irish National Football Team, the 3Irish Open, and Waterford GAA, 3 is established as one of the premier brands in the country.

The Head of Sponsorship will be responsible for maximising the commercial returns on this activity. More details here

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Boyles pull race sponsorship


The Curragh Racecourse is currently looking for a new sponsor for the Irish Guineas Festival following the recent decision of Boylesports to end their six year association with the race meeting.

Mark Nunan, Head of Marketing for Boylesports commented, “The Irish Guineas Festival has been an excellent sponsorship for us and we would like to thank the Curragh for their help over the last six years.

However, due to a change in our strategic marketing plans for 2010 and beyond, we have made the decision not to renew the contract. Over the term of the relationship, The Irish Guineas Festival has provided us with a strong branding and promotional platform for our core territories of Ireland and the UK.

We will continue to look at opportunities in horse racing and will not rule out further involvement with the Curragh in the future.”

It is believed that Boyles Sports will also pull out of their sponsorship agreement with Sunderland FC at the end of the current season.

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Musgrave support for Triathlon


Pictured at the launch of Musgrave’s Tiger Lollies in support of the Musgrave Triathlon are Jaques Rolland and Pia Farrar.

Tiger Lollies will be available in all SuperValu and Centra stores in the run up to the Musgrave Triathlon which takes place on Saturday 5th September at Farran Woods, Cork.

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Filed under Brands, Irish Brands, PR Photocall, Product launch, Sponsorship

Franc launches new wedding title


Wedding planner extraordinaire Peter Kelly aka Franc gets chased by brides Sarah McGovern, Jenny Masterson and Sarah Morrissey, as they help launch ‘Franc Weddings Secrets’ which is part of Ireland`s newest wedding magazine from the publishers of RSVP. Franc Wedding Secrets will cater for brides on all budgets with wedding dresses ranging from cheap and cheerful to expensive and extravagant.

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Filed under Fashion PR, Irish Brands, Outdoor Marketing, PR Photocall, Product launch, Sponsorship

Barry’s Tea goes Absolutely Fringe


One of Ireland’s favourite brand’s Barry’s Tea has teamed up with this years Dublin’s arts festival Absolut Fringe to present a mini-series of ‘Tea With…’ talks in the Metro Bosco Tent as part of this year’s festival.

Camille O’Flanagan from Barry’s Tea commented, ‘Absolut Fringe is an amazing festival showcasing all forms of the arts in Ireland and beyond. As an ongoing part of the ‘Tea With…’ series the talks with Absolut Fringe will see the brand continue to tap into the creative and cultural nature of its fans and take them to the fringe of where Barry’s Tea hasn’t gone before.’

For more information about Barry’s Tea With the Absolut Fringe visit or become a fan on Facebook at

Little tip, if you haven’t had a cuppa Barry’s recently get down to the supermarket and grab a box of Barry’s Gold Blend it knocks the socks off Lyons any day (Camille O’Flanagan, I’ll pick up the cheque @ reception).

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Filed under Event, Facebook, Irish Brands, Social Media, Sponsorship, Website

Quinn sponsorship of Late Late Show – scaremongering by the Indo


The Sunday Independent published an article yesterday about how the Quinn Group sponsorship of the Late Late Show could be a conflict of interest in the event that the current affairs could have some difficulty discussing the banking crisis or other areas of business that the Quinn Group are involved in.

What rubbish!

If thats the case then surely any of the other RTE current affairs shows both radio and TV find it difficult to cover topics linked to any of RTE’s major sponsors/advertisers. Which brings me to my final point does the Independent Group have any issues of conflict of interest when covering similar topics while accepting advertising from financial instituitions.

It really was a slow news week.

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Filed under Financial ads, Irish Brands, Irish Independent, Journalism, Newspapers, RTE, Sponsorship, TV ads

Dust off your hurley for charity

Here is an opportunity for all you wannabe sports stars to take part in a viral campaign to raise funds for Our Ladies Childrens Hospital Crumlin and Temple Street Childrens Hospital, two very worthy charities.

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Filed under Brands, Social Media, Sponsorship, Viral, Website

Harry Potter – Advertisers want some of the action


Advertisers are queuing up to associate themselves with this high profile film, with Harry Potter specific advertisers including, Haribo, O2, Oreo, Aquafresh, CoCo Pops, Crusha, Weetos, CBBC and ‘Wicked the Musical’.

Interestingly the film is also proving a draw to gaming companies looking to promote their latest offerings. Both EA and Playstation are using it to push the Harry Potter Game, Capcom to promote Monster Hunter Game, Eidos for its Mini Ninjas Game, while Sonic & Mario Winter Games will also receive cinema ad support.

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Filed under Brands, Cinema, Irish Brands, Product launch, Sponsorship

Row over Aviva signage


An Taisce, the planning watchdog, is trying to prevent Hibernian Aviva, the insurance company sponsoring the new Lansdowne Road stadium, from emblazoning its name in huge illuminated letters across the sides of the new arena.

As part of its €45m naming rights deal, the insurance company wants to erect two 27 metre-long illuminated signs on the east and west facades of the €411m stadium. The luminous logo, reading Aviva Stadium, will be visible all over Dublin’s southside. The sign is to be erected 32 metres above ground level, with each letter 1.9 metres in height.

An Taisce argues that a giant advertisement should not be permitted in a conservation area. Ian Lumley, the organisation’s heritage officer, said that due to the “huge scale” of the proposed development, it will have “a significant negative visual impact on the amenity and the architectural quality of the surrounding areas”.

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Filed under Brand Damage, Brands, PR, Rebranding, Sponsorship

The Nike Chalkbot

Fab innovation by Nike who have teamed up with the Lance Armstrong Foundation during this years Tour de France.

The chalkbot works by deciphering messages transmitted by two computers within its mechanism. People can text or email their messages to the machine to then have them translated in chalk.

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Filed under Advertising agency, Brands, New Media, PR, Social Media, Sponsorship, Twitter, Viral, Website