ive been hearing about this ad all day but couldn’t possibly comment until I got a chance to drool over it.
So whats the big deal??
Apart from being a little fun, my guess is that the IRFU is flexing some muscle to say how dare anyone look in the direction of anything related to Irish rugby and try to cash in on it without giving us a slice of the cake.
It’s a daft ad but no where in the ad do I see it implying that Hunky Dorys are claiming to be a major sponsor of Irish rugby.
They sponsor Navan Rugby Club so surely they can boast about being a proud sponsor.
If you’re bold enough to run something like this then more power to you. This will attract massive media attention. Already I’m hearing that it is the front of one of todays tabloids, happy days.
Get a life IRFU and well done to the Largo marketing team.
An example of some very clever marketing all the way from Singapore via Ugly Doggy.
The guys behind Play-Doh are trying to get the simple message across to parents that no matter what the Play-Doh is used to make, it remains safe for kids.
The clever imagery also gets the message across that Paly-Doh is versitile and can be moulded into just about anything thus stimulating the childs mind through creativity.
Thanks to our regular contributor @achgohairithe for sending it in.
Filed under Blog, Print ads
This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’ as part of a pitch but rejected by the WWF.
The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11” and the environmental charity’s panda logo.
It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.
Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .
This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.
Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads
Each time you sleep with someone, you also sleep with his past. Get tested for HIV.
Advertising Agency: Bleublancrouge, Montréal, Canada
Kennel1 wanted to show the efficiency of their dog laxative. A new print campaign via Publicis India.
Pictured at the launch of the new Easy Pour Jug from Avonmore, which is available in stores from July 21st, are models, from left, Sarah Morrissey, Sarah Kavanagh and Nadia Ford.
Sporting a new ‘easy to grip’ curved handle, the new ‘Easy Pour’ jug will ensure it is easy to pour for both young and old hands, and a specifically crafted off centre spout, makes it easier for the consumer to control the jug when pouring. This helps eliminate spillages at the kitchen table, so not one single drop of Avonmore’s creamy goodness will be lost!
Specsavers has launched a press campaign on the back of the British MP expenses claims debacle.
The ads mock a claim by Michael Clapham, a Labour backbencher, who submitted a receipt for £210 for the pair of glasses bought for his wife from an opticians in Barnsley. The fees office reduced the payout to £50 as it was too much for a pair of glasses on allowance.
The campaign says ‘Glasses from only £25. Should’ve gone to Specsavers’.
Sir Alan Sugar “fires” a host of world leaders, including Gordon Brown, over the state of the world economy in a new advertising campaign for Schweppes.
The print campaign will feature a different Hogarth-style political cartoon every fortnight satirising topical issues.