Category Archives: PR

Israels spin doctor is back

He’s back. The appearance of Mark Regev, spin doctor in chief for the Israeli government, has become customary every time that country is under fire from the international media. To the relief of Regev connoisseurs, last week’s controversy over the boarding of a flotilla carrying humanitarian aid to Gaza was no exception.

Not for Regev, below, the bumbling and stumbling of a BP boss caught in a crisis. In a bravura performance against John Humphrys last week, he calmly painted Gaza as a consumer paradise awash with Coca-Cola and air conditioning, claiming he had his “facts” from the FT. No comment.

If the men from Mars ever wanted to manufacture a PR man, they would model their robot on Regev. No matter how formidable the interviewer, or how aggressive the questioning, he never buckles under pressure. His disarming Aussie accent and unfailing politeness – he calls interviewers “Sir” and uses phrases like “I beg to disagree” – almost lulls listeners into overlooking his aggression. He is always regretful about death and horror – he regrets that the non-Israeli victims brought their fate on themselves. Viewers are reduced to a trance of slack-jawed amazement at what he is prepared to say with a straight face. He is unlikely to win sceptics to Israel’s cause, but as a PR performer he is horribly compelling.

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Filed under Crisis PR, Political PR, Political spin, PR

Matter Hospital photocall

Mater Hospital Breast Cancer Appeal. Pictured L to R are Sarah McGovern and Anna Daly encouraging women to sign up to run the Flora Womens Mini Marathon in aid of the Mater Breast Cancer Appeal.

Today (Tuesday 27/4/2010) is the last day for ladies to sign up to run the Flora Womens mini marathon and this year the Mater Breast Cancer Appeal are hoping to increase the amount of funds allocated to research, to give women the best possible chance to fight Breast Cancer in the future.

To sign up, check out

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Filed under PR, PR Photocall, Uncategorized

EXPOSED – PR photocall for

Exposed – New survey reveals Ireland’s wandering eye.

Models Vinnie Gough and Georgia Salpa at the launch of’s ‘Top Secret Hotels’ sale, where the company uncovered a new survey on some of the secrets people in Ireland keep when it comes to relationships.

One in three admitted to being unfaithful to their partners and a whopping 71% think that cheating in Ireland is commonplace. Almost four out of ten people in a relationship have ‘sexted’ a third party.On a more positive note, seven out of ten who have cheated say that they regret it.’s sale offers up to 50% off the travel website’s 4-star and 5-star ‘Top Secret Hotels’ for online bookings made between 8th April and 3rd May 2010.

Due to the generosity of the discounts the participating hotels are not named until the booking is completed. The offer applies to a range of four and five star hotels in a range of locations including London, Barcelona, Rome, Istanbul, Dubai, Belfast and Dublin.

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Filed under PR, PR Photocall, PR Stunt

Battle against BNP continues

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Filed under Negative PR, New Media, Political PR, Political spin, PR

Kellogs gets the laser treatment


According to the advertising slogan, if you see Kellogg’s on the box then you know it’s Kellogg’s in the box.

But now the company has become so concerned about similarly packaged supermarket cereals, it has developed a laser to burn its logo on to individual Corn Flakes.

The concentrated beam of light creates a toasted appearance without changing the taste.

Kellogg’s will produce a number of trial batches before considering whether to put some branded flakes into each box to guarantee authenticity.

If the system is successful it could be used on Kellogg’s other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.

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Filed under Controversial ad, Irish Brands, PR, Product launch

Glanbia go on PR offensive


Glanbia today kick off a PR offensive aimed at regaining the significant market share that they have lost to cut-price retailers.

The dairy giant today also announced major reductions to the price which it charges retailers for its range of milk brands.  These price reductions are likely to mean a saving of a minimum of 10% per 2 litre pack of milk.

Pictured enjoying a glass of milk thanks to Glanbias price reduction announcement are model Aisling Pugh and her daughter Alannah Pugh.

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Filed under PR, PR Photocall, Product launch

Campaign opens up to Bloggers


The Ireland For Europe group have agreed to hold a briefing for bloggers and digital media in their campaign HQ, Harcourt Rd, this Tuesday evening at 6pm.

This event is NOT an opportunity for the group to impose their Lisbon views upon those in attendance but more a chance for bloggers to get a better insight into the campaign, have queries answered and a chance to interview/photograph the personalities/strategists behind the campaign.

Some will correctly say that this event should have been held earlier in the campaign but better late than never. As we enter the crucial final days of the campaign what better time to get an update from the key players. To my knowledge no other parties involved in this campaign have engaged bloggers on this scale.

If you are interested in coming along please let me know asap as numbers are extremely limited and by invitation only.  Email:

Please note that none of the contributors to Brand Ireland work for the Ireland for Europe group. We have simply pitched this idea to them and they have kindly agreed to open up their campaign war office.

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Filed under Blogger Outreach, Irish Brands, New Media, Political PR, PR

To Arthur

guinness party

A major “piss-up in a brewery” took place in Dublin yesterday evening to mark Arthurs Day to mark 250 years of that famous Irish brand, Guinness.

Kasabian, Estelle, Tom Jones and Dizzee Rascal played a gig in the famous Guinness’ Dublin brewery.

At the same time as the main show, a series of gigs were staged across the Irish capital, featuring over 60 artists playing in 33 venues, ranging from concert halls to tiny pubs.

Among those playing were The Enemy, Razorlight, Fionn Regan, Natalie Imbruglia, Richard Hawley, Roots Manuva and Supergrass offshoot The Hot Rats.

Events to mark the anniversary were also taking place across the globe, with Sean Paul playing in Lagos, while Black Eyed Peas were in Kuala Lumpur. A Guinness show was also held in New York.

This huge marketing and PR event is sure to reap alot of benefits for our iconic brand.

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Filed under Integrated Campaign, Irish Brands, PR, PR Photocall, PR Stunt, Product launch, TV ads, Uncategorized

Pembroke, Bloom and Radical deliver Ireland a summer, at last


We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Communications. Launched last May the integrated camapign has been responsible for a sharp increase in sales.

The campaign plays on the fact that we have dreadful weather during the summer and very cleverly placed social media at the centre of the campaign.

Facebook  users are encouraged to harness the rain-defying forces of the Child of Prague, prompting them to submit dozens of pictures of the statues in various incarnations, and prompting Sandtex to give out 1,000 of the little fellas as prizes.

Who says you have to have a very sexy product in order to do some award winning marketing. This campaign will definitely take some awards and it looks like it has even delivered us the summer, at last.

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Filed under Advertising agency, Blog, Brand Equity, Brands, Facebook, New Media, Outdoor Marketing, PR, Product launch, Social Media, Twitter, Viral, Website, Youtube

Government in waiting??

labour Labour party leader Eamon Gilmore TD and Deputy Leader  and Spokesperson on Finance Joan Burton at launch of Labour Party Analysis of NAMA Bill.

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Filed under Political PR, Political spin, PR, PR Photocall