Category Archives: PR Stunt

Apple slams rivals – Good or bad PR?

Apple CEO Steve Jobs and antennagate aren’t out of the news yet. Instead of just offering up a quick apology and a free case for the iPhone 4 reception issues, Jobs fired up many smartphone competitors during the press conference last Friday.

Jobs pointed out antenna issues on phones from RIM, Motorola and HTC. He stated that they experienced the same dropped calls if gripped on the side in poor signal areas.

CEOs from RIM, who makes Blackberry, and Motorola are miffed with Jobs for dragging their names through the mud with him — as if that was going to take the heat off of Apple a bit.

USA Today: “Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable,” say Mike Lazaridis and Jim Balsillie, co-CEOs of Research In Motion, which makes the BlackBerry. “RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs, which reduce the risk for reduced calls.”

“It is disingenuous to suggest that all phones perform equally,” Motorola co-CEO Sanjay Jha says in a statement. “In our own testing, we have found that ( Motorola’s) Droid X performs much better than iPhone 4 when held by consumers.”

The press conference was held to appease Apple iPhone 4 owners. Apparently the PR team at Apple thought it would be a good idea to make sure those who haven’t purchased an iPhone 4 yet were informed about the short-comings of the competition.

Is that a brilliant public relations move for Apple or just another lame attempt to keep people from straying because there are so many smartphone choices?


Filed under Brand Damage, Crisis PR, Negative PR, PR Stunt

Bill O’Herlihy shamelessly plugs a client while live on air

RTE bosses were fuming after World Cup anchorman Bill O’Herlihy shamelessly plugged a betting firm he represents as a public relations consultant while live on air.

The senior broadcaster’s firm, O’Herlihy Communications, recently signed a lucrative contract to help launch — a new online betting site formed by seven independent bookmakers.

As he anchored RTE’s coverage of the Spain versus Honduras match last Monday night, the bold Bill gave the betting odds on the match available from Betpack. The blatant plug didn’t go down well with the suits in RTE.

An RTE spokeswoman admitted that the veteran frontman of nine World Cups had been carpeted. The broadcaster said it was aware of the reference to a company made during World Cup coverage last Monday evening.

“While it is not unusual for a sports presenter to refer to the odds available on a sports event, and on occasion to quote the company responsible for offering those odds, RTE Sport believes it an inappropriate reference in these circumstances in which there is a commercial connection between the host and the company,” the spokeswoman said.

The national broadcaster’s disquiet was “communicated directly to Bill after the broadcast by an RTE Sport senior manager”.

She said that Mr O’Herlihy had undertaken not to repeat any such reference.

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Filed under Brands, PR Stunt

Wear fur, have blood on your hands

Lowe Bull in South Africa put together this gory spot for the International Anti-Fur Coalition.

The idea is to emphasize that fur products were once animals who were killed for their pelts.

This fact will hopefully make more of an impression on you than it does on the women in the ad.

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Filed under Fashion PR, PR Stunt

Did Hunky Dorys make a boob or is the IRFU making a tit of themselves??

ive been hearing about this ad all day but couldn’t possibly comment until I got a chance to drool over it.

So whats the big deal??

Apart from being a little fun, my guess is that the IRFU is flexing some muscle to say how dare anyone look in the direction of anything related to Irish rugby and try to cash in on it without giving us a slice of the cake.

It’s a daft ad but no where in the ad do I see it implying that Hunky Dorys are claiming to be a major sponsor of Irish rugby.

They sponsor Navan Rugby Club so surely they can boast about being a proud sponsor.

If you’re bold enough to run something like this then more power to you. This will attract massive media attention. Already I’m hearing that it is the front of one of todays tabloids, happy days.

Get a life IRFU and well done to the Largo marketing team.


Filed under PR Stunt, Print ads, Uncategorized

EXPOSED – PR photocall for

Exposed – New survey reveals Ireland’s wandering eye.

Models Vinnie Gough and Georgia Salpa at the launch of’s ‘Top Secret Hotels’ sale, where the company uncovered a new survey on some of the secrets people in Ireland keep when it comes to relationships.

One in three admitted to being unfaithful to their partners and a whopping 71% think that cheating in Ireland is commonplace. Almost four out of ten people in a relationship have ‘sexted’ a third party.On a more positive note, seven out of ten who have cheated say that they regret it.’s sale offers up to 50% off the travel website’s 4-star and 5-star ‘Top Secret Hotels’ for online bookings made between 8th April and 3rd May 2010.

Due to the generosity of the discounts the participating hotels are not named until the booking is completed. The offer applies to a range of four and five star hotels in a range of locations including London, Barcelona, Rome, Istanbul, Dubai, Belfast and Dublin.

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Filed under PR, PR Photocall, PR Stunt

Live Green – Toronto


I just love this outdoor work.

The outdoor ad titled Switch was done by Agency59 advertising agency for (Livegreen company) in Canada.

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Filed under Ambient Marketing, Billboard, Outdoor Marketing, PR Stunt

Birdseye bring back Roland Rat


Birds Eye has signed up 80s kids favourite and ‘saviour of TV-AM’ Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse.

Birds Eye is setting up a Facebook page where the rodent will host an 80’s quiz offering branded space hoppers as prizes. He will also be used in a series of interviews to ‘pr’ the launch.

Supermousse was axed by Birds Eye in the late 80s. Now it is looking to take advantage of the current popularity of relaunched 80s foods such as Cadbury’s chocolate brand Wispa.


However while Wispa’s relaunch was instigated by a 14,000-strong Facebook group, the backing for Supermousse has taken a lower profile.

There is a ‘Bring Back Birds Eye Supermousse’ Facebook group however at the time of writing it only has four members. Of these one has posted a message claiming he has bought the relaunched product in Asda and it is not the same as the 80’s original.

And just in case you forgot who Roland is, here’s a little gentle reminder.

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Filed under Advertising agency, Brand Equity, PR Stunt, Product launch, Retro

Sex Pistols attack ice cream


Sex Pistols‘ lawyers have threatened an ice cream company with legal action because of similarities in their advertising campaign and the band’s artwork and lyrics.

London-based company Icecreamists‘ online advertisements feature a picture of the Queen backed by a Union flag, with an ice cream spoon in her mouth and the words “God save the cream” written across her face.

Speaking about the dispute, Icecreamists‘ founder Matt O’Connor said he was surprised that the band appear to be concerned.


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Filed under Brand Damage, Controversial ad, Misleading ads, Negative PR, PR Stunt

PS3 Giant Eggs

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Filed under Advertising agency, Ambient Marketing, PR Photocall, PR Stunt

To Arthur

guinness party

A major “piss-up in a brewery” took place in Dublin yesterday evening to mark Arthurs Day to mark 250 years of that famous Irish brand, Guinness.

Kasabian, Estelle, Tom Jones and Dizzee Rascal played a gig in the famous Guinness’ Dublin brewery.

At the same time as the main show, a series of gigs were staged across the Irish capital, featuring over 60 artists playing in 33 venues, ranging from concert halls to tiny pubs.

Among those playing were The Enemy, Razorlight, Fionn Regan, Natalie Imbruglia, Richard Hawley, Roots Manuva and Supergrass offshoot The Hot Rats.

Events to mark the anniversary were also taking place across the globe, with Sean Paul playing in Lagos, while Black Eyed Peas were in Kuala Lumpur. A Guinness show was also held in New York.

This huge marketing and PR event is sure to reap alot of benefits for our iconic brand.

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Filed under Integrated Campaign, Irish Brands, PR, PR Photocall, PR Stunt, Product launch, TV ads, Uncategorized