Compliments of Irish Times hack, Shane Hegarty, via Twitter.
I just love this outdoor work.
The outdoor ad titled Switch was done by Agency59 advertising agency for livegreentoronto.ca (Livegreen company) in Canada.
In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That’s where these sobriety testing urinal ads come in.
“Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk.”
The photocall launch of the Fianna Fail Yes-to-Lisbon campaign got a little confusing yesterday when Sinn Fein protesters calling for a NO vote turned up and stood amongst the Fianna Failers outside the Royal College of Physicians in Kidare Street, Dublin.
Poor PR stunt by Sinn Féin.
Filed under Event, Irish Brands, Lisbon Treaty, Negative PR, Outdoor Marketing, Political PR, Political spin, PR, PR Photocall, PR Stunt, Product launch