Consumers continue to move online for news, with nearly all national newspaper websites showing growth in traffic year on year in September.
The MailOnline saw a huge leap of 74% in its unique users according to ABC figures for the month of September. The site has become a haven for readers searching for celebrity led content and now has an average of 30m users each day.
The Mirror saw its traffic jump 58% to 8.9m users. This is in contrast with a fall in circulation for the print edition of the daily paper of 9% in September.
The Sun online was up 47% for its unique users in the month. News International’s broadsheet title, The Times however, fell 8% year on year making it the worst performing national newspaper website in September.
The guardian.co.uk climbed 42% in users, giving it a daily average of 32.9m users, the biggest of any national newspaper site. The print title was down 10% in the month however.
The Telegraph online showed a 36% increase in users in September taking it to an average of 31m users.
All in all September showed a healthier market for national news papers. While all print titles, excluding the Daily Star and the Daily Star on Sunday, saw a decline in circulation, for most this was a single figure drop.
The Independent is still struggling to maintain circulation however, with a 16% fall in September for the daily edition and a 14% drop for its Sunday title. The Observer also saw a double digit fall of 15% and The Times only just crept into double digits with a 10% drop in circulation.
This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’ as part of a pitch but rejected by the WWF.
The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11” and the environmental charity’s panda logo.
It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.
Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .
This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.
Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads
Hot on the heals of Bertie Ahern taking up a position as a columnist in an Irish tabloid, Ben Dunne has confirmed that he will be writing for the Irish Sun as part of their Value Campaign.
The campaign is a drive to strengthen consumer rights and empower people to take more control of their personal finances in the grip of the recession.
Every Saturday, Ben Dunne, low cost hero and former director of Dunnes Stores, will highlight the best deals around in his column, including ‘Ben’s Best Bargains of the Week’.
The Sunday Independent published an article yesterday about how the Quinn Group sponsorship of the Late Late Show could be a conflict of interest in the event that the current affairs could have some difficulty discussing the banking crisis or other areas of business that the Quinn Group are involved in.
If thats the case then surely any of the other RTE current affairs shows both radio and TV find it difficult to cover topics linked to any of RTE’s major sponsors/advertisers. Which brings me to my final point does the Independent Group have any issues of conflict of interest when covering similar topics while accepting advertising from financial instituitions.
It really was a slow news week.
If these guys were tired then possibly they were up much earlier than the Daily Mail.