Category Archives: New Media

Lego protect their brand

Lego has prohibited parody rock band Spinal Tap from including a stop-motion video of Lego characters performing the song ‘Tonight I’m Gonna Rock You Tonight’ in a concert DVD of their ‘Unwigged and Unplugged’ tour, citing copyright infringement.

The stop-action video, created by US teenager Coleman Hickey in 2007, is a YouTube hit with over 82,000 views and features Spinal Tap Lego characters singing, playing guitar and crowd surfing on top of their Lego fans.

Lego declined to grant permission to use its figures, which are protected by copyright.

Julie Stern, a spokeswoman for Lego Systems, the US division of the Lego Group, told The New York Times: “We love that our fans are so passionate and so creative with our products.

“But it had some inappropriate language, and the tone wasn’t appropriate for our target audience of kids 6 to 12.”

Lego said it had not removed Hickey’s stop-action video from YouTube, along with many others like it, because the video-sharing site “is a less commercial use”.

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Filed under Brand Damage, Brand Equity, Brands, New Media, Social Media, Youtube

Coke brand their URLs


Coca-Cola claims to have become the first company to use branded URLs to track conversations about the soft drink on social networks.

Provided by companies such as, and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium.

Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result in higher click through rates.

The move could be imitated by other leading brands as Twitter’s popularity continues to grow and brands seek to track and control conversations about their products.

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Filed under Brands, New Media, Social Media, Twitter

Gatorade – Jordan Performance Art

To honor Michael Jordan’s induction into the Naismith Memorial Basketball Hall of Fame, Gatorade created the Jordan Series, a set of six limited-edition labels commemorating his legendary career.

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Filed under Ambient Marketing, Brands, Event, New Media, PR Stunt, Product launch, Social Media, Viral

Paddy Power ‘concessions’

This new ad, by Karmarama, aims to highlight the fact that Paddy Power’s concession bets give customers the chance to get their money back even when they lose.

It shows the Zimbabwean stopper emerging from a kitchen fridge to give cash back to a startled Paddy Power customer.

As he approaches the punter, Grobbelaar recreates his famous “spaghetti legs” dance, first seen in Liverpool’s European Cup final win against Roma in 1984.

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Filed under Brands, Irish Brands, New Media, PR, Viral

The importance of the web for brands

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Filed under Blog, Brand Equity, Brands, New Media, Social Media, Twitter, Viral, Website

Samsung take the Micky

Samsung take the Mick out of other advertisers probably T-Mobile and recent event type stunts. Another great piece by the Viral Factory

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Filed under Brands, Event, New Media, Social Media, Viral, Website

Thinkhouse PR launch Lynx Fever Brazilian Beach Party


Lingerie model and Guess runway girl Elle Liberachi pictured on the O’Connell bridge Dublin to launch the Lynx Fever Brazilian Beach Party.

To celebrate the arrival of Lynx’s hottest new scent Lynx Fever, Lynx is bringing samba spirit to Dublin with the ‘2009 Lynx Fever Brazilian Beach Party’ this July at the POD. Complete with Brazilian babes, Copacabana Beach Zone and top Latino spinstress, C.S.S front lady Lovefoxxx, Lynx fans are invited to ‘shake their maracas’ and experience the legendary Lynx effect in all its glory in what is sure to be the hottest party of the summer.

The 2009 Lynx Fever Brazilian Beach Party takes place on Wednesday the 22nd of July in the POD. Lynx fans can shake their maracas and apply for exclusive, limited edition Lynx Fever passes at


Filed under Brands, Event, Irish Brands, New Media, PR Photocall, Product launch, Website

The Nike Chalkbot

Fab innovation by Nike who have teamed up with the Lance Armstrong Foundation during this years Tour de France.

The chalkbot works by deciphering messages transmitted by two computers within its mechanism. People can text or email their messages to the machine to then have them translated in chalk.

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Filed under Advertising agency, Brands, New Media, PR, Social Media, Sponsorship, Twitter, Viral, Website

Skittles Hourglass

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Filed under Advertising agency, Brands, New Media, PR, Social Media

A classic from Viral Factory

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Filed under Advertising agency, Blog, Brands, Controversial ad, New Media, Retro, Social Media, Viral, Website