Category Archives: Health Ads

New Zealand Breast Cancer Foundation

An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation.

The agency also created an installation in downtown Auckland, with an initially tiny blob growing so large it blocked the street. Local white-collar types didn’t seem to mind, and the well-intentioned stunt made the nightly news, drawing attention to the cause.

The New Zealand campaign successfully treads the middle ground: It’s “wacky” enough to catch viewers’ attention and slightly sinister, emphasizing that early detection can avert problems before they grow out of all proportion.

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Filed under Health Ads, TV ads, Viral, Youtube

Bucharest – Police take the piss

BOARDdrinkNdrive

In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That’s where these sobriety testing urinal ads come in.

“Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk.”

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Filed under Ambient Marketing, Controversial ad, Health Ads, Outdoor Marketing

British anti-smoking ad

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Filed under Health Ads, New Media

Boobs – Take care of them

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Filed under Controversial ad, Event, Fashion PR, Health Ads, Youtube