Category Archives: Facebook

New rules for bloggers

bloggers

American bloggers will be forced to declare any interest in products reviewed or discussed in their blogs under new rules announced on Monday by the Federal Trade Commission.

The FTC’s revisions to its existing guidance are intended as an aid to advertisers to keep their work within the FTC Act, part of which covers endorsements by consumers, experts, organisations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. They will come into force on December 1 this year.

The FTC revisions reflect growing concern about the use of social media, such as blogs and networking sites such as Facebook and MySpace, as undeclared advertising fronts for commercial entities, a practice that has come to be known as “astroturfing”.

In the United Kingdom and Europe, protection from such unscrupulous practices already exists, under the terms of the Consumer Protection from Unfair Trading Regulations, which came into force in May 2008.

“The UK and Europe is actually ahead of the game on this one,” Struan Robertson, a legal director with the internet law specialists Pinsent Masons, told The Times. “Under the terms of the regulations, failing to declare that editorial content has been paid for is punishable by up to two years in prison, and falsely representing yourself as an individual when you are a company is a crime.”

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Filed under Blog, Blogger Outreach, Facebook, Social Media

The Social Media Guru

Who/what agency within Irish online space does this remind you of  ????

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Filed under Blog, Blogger Outreach, Facebook, New Media, Social Media, Twitter, Viral, Website, Youtube

Pembroke, Bloom and Radical deliver Ireland a summer, at last

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We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Communications. Launched last May the integrated camapign has been responsible for a sharp increase in sales.

The campaign plays on the fact that we have dreadful weather during the summer and very cleverly placed social media at the centre of the campaign.

Facebook  users are encouraged to harness the rain-defying forces of the Child of Prague, prompting them to submit dozens of pictures of the statues in various incarnations, and prompting Sandtex to give out 1,000 of the little fellas as prizes.

Who says you have to have a very sexy product in order to do some award winning marketing. This campaign will definitely take some awards and it looks like it has even delivered us the summer, at last.

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Filed under Advertising agency, Blog, Brand Equity, Brands, Facebook, New Media, Outdoor Marketing, PR, Product launch, Social Media, Twitter, Viral, Website, Youtube

Bobbies replace the beat with a tweet

twitter

The UKs Metropolitan Police are spending thousands on consultants who are training them in the use of social networking sites like Twitter.

Police chiefs are anxious to see what is being said about their force by web savy members of the public.

The sites could also give police an early-warning system in the run-up to events such as this week’s Climate Camp in London, which has erupted in violence in the past.

With many mass demonstrations now being organised on the web, police say they need to make sure they are up to speed on what protesters are posting on the internet.

The Met has appointed 6Consulting, which uses software that harvests messages about the police from social networking sites and blogs.

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Filed under Blog, Brand Damage, Facebook, Negative PR, New Media, PR, Social Media, Twitter, Website, Youtube

Labour Party gets serious about Twitter

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The British Labour party have appointed MP Kerry McCarthy as head of their social media efforts in an effort to improve the party’s use of sites such as Twitter and Facebook ahead of the next election.

The Bristol East MP, recently named the most influential MP on Twitter, was appointed by Labour’s general election co-ordinator Douglas Alexander.

She will train MPs and candidates in the best use of the internet.

Irish political parties really need to take note that this interweb thing is here to stay. Yes some of our political representitives have embraced social media but very few are putting it too good use.

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Filed under Blog, Facebook, New Media, Political PR, Political spin, Social Media, Twitter, Website, Youtube

Barry’s Tea goes Absolutely Fringe

Barry_s_Tea_-_Lifestyle2med

One of Ireland’s favourite brand’s Barry’s Tea has teamed up with this years Dublin’s arts festival Absolut Fringe to present a mini-series of ‘Tea With…’ talks in the Metro Bosco Tent as part of this year’s festival.

Camille O’Flanagan from Barry’s Tea commented, ‘Absolut Fringe is an amazing festival showcasing all forms of the arts in Ireland and beyond. As an ongoing part of the ‘Tea With…’ series the talks with Absolut Fringe will see the brand continue to tap into the creative and cultural nature of its fans and take them to the fringe of where Barry’s Tea hasn’t gone before.’

For more information about Barry’s Tea With the Absolut Fringe visit www.barrystea.ie or become a fan on Facebook at www.facebook.com/barrystea.

Little tip, if you haven’t had a cuppa Barry’s recently get down to the supermarket and grab a box of Barry’s Gold Blend it knocks the socks off Lyons any day (Camille O’Flanagan, I’ll pick up the cheque @ reception).

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Filed under Event, Facebook, Irish Brands, Social Media, Sponsorship, Website

Doritos iD3 goes live

doritosid3

Doritos much-buzzed iD3 campaign, which invites users to guess the flavour of its mystery bag, has rolled out its advergame, which uses Facebook Connect to integrate users’ profiles directly into the game.

The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour at the iD3 microsite for a chance to win £20,000.

The game blends live action footage with 3D interaction, sound recognition, interactive scenes, and film content giving the experience of a professional cinematic production.

To play the game, customers must insert a promotional code found on the inside of the iD3 bag, which gives the user six “lives”.

The advergame is integrated with Facebook Connect, which enables a personalised experience for Doritos fans by inserting content from their Facebook profiles into the film.

Where most applications of the Facebook Connect technology use it simply to populate a profile, iD3 uses it to personalise the narrative and extend the game from the website into Facebook.

Support for the campaign has been shrouded in mystery – with grassroots seeding and an exclusive blogger outreach programme.

A live Twitter feed and Facebook fan page will keep Doritos fans up-to-date with the adventure.

The campaign has only recently launched, and yet Doritos iD3 is already gaining attention on blogs, forums, reviews and Twitter. There is high engagement on the brands Facebook fan page, with hundreds of fans guessing the mystery flavour.

You can check it out here

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Filed under Blogger Outreach, Brands, Facebook, Integrated Campaign, Social Media, Viral, Website