Category Archives: Controversial ad

Kellogs gets the laser treatment

kellogs

According to the advertising slogan, if you see Kellogg’s on the box then you know it’s Kellogg’s in the box.

But now the company has become so concerned about similarly packaged supermarket cereals, it has developed a laser to burn its logo on to individual Corn Flakes.

The concentrated beam of light creates a toasted appearance without changing the taste.

Kellogg’s will produce a number of trial batches before considering whether to put some branded flakes into each box to guarantee authenticity.

If the system is successful it could be used on Kellogg’s other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.

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Filed under Controversial ad, Irish Brands, PR, Product launch

Bucharest – Police take the piss

BOARDdrinkNdrive

In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That’s where these sobriety testing urinal ads come in.

“Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk.”

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Filed under Ambient Marketing, Controversial ad, Health Ads, Outdoor Marketing

Boobs – Take care of them

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Filed under Controversial ad, Event, Fashion PR, Health Ads, Youtube

Vote YES from Generation YES

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Filed under Controversial ad, Lisbon Treaty, Political PR, Political spin, Social Media, Viral, Website, Youtube

Danish video was a hoax – an excellent one at that

A video uploaded to YouTube by a single Danish woman seeking the father of her baby has been revealed as a digital marketing campaign by the country’s tourism authority.

The video (below) shows the woman named Karen, holding a baby named August, telling the viewer she is searching for the child’s father. The baby, the actress says, was the result of a one-night stand with a tourist; she can’t remember his name and is now searching for him through the YouTube video.

The clip which attracted millions of views  was removed following the revelation after an enormous viewer backlash promoted hundreds of derogatory comments. It also spawned dozens of spoofs and responses by men claiming to be the child’s father.

Dorte Kiilerich of VisitDenmark told Danish TV the video is the “most effective thing we have ever done to market Denmark”.

She said by producing the video the tourism body had shown Denmark as a place where women live in a  free society able to make their own choices.

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Filed under Controversial ad, Negative PR, Social Media, TV ads, Viral, Website, Youtube

WWF – Respect our planet

Video removed – Censorship by DDB Brasil and youtube

Looks like it has appeared again elsewhere on Youtube.

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Filed under Controversial ad, Misleading ads, Negative PR, PR Stunt, Product launch, Viral, Youtube

WWF controversial 9/11 ad – creatives sacked

911

This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’  as part of a pitch but rejected by the WWF.

The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11” and the environmental charity’s panda logo.

It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.

Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .

This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.

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Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads