Category Archives: Brands

Bill O’Herlihy shamelessly plugs a client while live on air

RTE bosses were fuming after World Cup anchorman Bill O’Herlihy shamelessly plugged a betting firm he represents as a public relations consultant while live on air.

The senior broadcaster’s firm, O’Herlihy Communications, recently signed a lucrative contract to help launch — a new online betting site formed by seven independent bookmakers.

As he anchored RTE’s coverage of the Spain versus Honduras match last Monday night, the bold Bill gave the betting odds on the match available from Betpack. The blatant plug didn’t go down well with the suits in RTE.

An RTE spokeswoman admitted that the veteran frontman of nine World Cups had been carpeted. The broadcaster said it was aware of the reference to a company made during World Cup coverage last Monday evening.

“While it is not unusual for a sports presenter to refer to the odds available on a sports event, and on occasion to quote the company responsible for offering those odds, RTE Sport believes it an inappropriate reference in these circumstances in which there is a commercial connection between the host and the company,” the spokeswoman said.

The national broadcaster’s disquiet was “communicated directly to Bill after the broadcast by an RTE Sport senior manager”.

She said that Mr O’Herlihy had undertaken not to repeat any such reference.

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Filed under Brands, PR Stunt

World Cup ambush girls walk free

A South African court has dropped a case against two Dutch women accused of an illegal promotion stunt by a brewer at a World Cup match last week.

ITV pundit Robbie Earle lost his job over the stunt after it emerged he had given tickets to the group.

‘FIFA was not interested in proceeding with the matter. There was a settlement that was reached between the parties and we … decided to exercise discretion and not proceed with the matter,’ said a spokesman for National Prosecuting Authority.

Their arrest came after a group of 36 women wearing orange mini-dresses promoting a Bravaria beer were ejected from Soccer City in Johannesburg at the match between Holland and Denmark.

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Filed under Ambient Marketing, Brands

Shitty Oz Diaper ad

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Filed under Brands, Controversial ad

Snow White becomes Ho White

ho white

A new ad from Australia’s Jamieson Brewery shows a whole different side of Disney’s Snow White.

They’ve turned her into “Ho White,” a floozy who lounges around naked in bed, blowing smoke rings, next to her brood of shag-mates, the Seven Dwarfs.

Created by an agency called The Foundry, the ad is part of a campaign that positions the brewer’s raspberry ale as “Anything but sweet.”

According to Sydney’s Daily Telegraph, the dwarfs were given new names like Filthy, Smarmy and Randy.

We wouldn’t know, because The Foundry has pulled the campaign materials off its Web site after admitting, somewhat ominously, that the agency had “a little bit of contact” with Disney about the ad.

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Filed under Advertising agency, Brand Damage, Brand Equity, Brands, Controversial ad

Channel 4 link up with Youtube


YouTube and Channel 4 are reportedly about to strike a deal to stream the broadcaster’s content and advertising in full on the video sharing site.

The Telegraph reports that the Google-owned site and Channel 4 have been in talks for at least the last six months and a contract is expected to be signed imminently.

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Filed under Brands, Product launch, Youtube

Boyne Valley kids promotion


Miriam O’Callaghan pictured with Finn and Saoirse Burton launching the Boyne Valley Honey’s Book of Kells National Schools competition at the Long Hall in Trinity College Dublin.

Primary, secondary and third level students and adults have the chance to win one of three copies of the Fine Art Facsimilie of The Book of Kells.

Entrants are invited to submit a work of art on the subject of their choice based on wither the Book of Kells itself, the monks who illustrated it or life in 9th Century Ireland.

Enter here

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Filed under Brands, Irish Brands, Irish Independent, PR Photocall

Boyles pull race sponsorship


The Curragh Racecourse is currently looking for a new sponsor for the Irish Guineas Festival following the recent decision of Boylesports to end their six year association with the race meeting.

Mark Nunan, Head of Marketing for Boylesports commented, “The Irish Guineas Festival has been an excellent sponsorship for us and we would like to thank the Curragh for their help over the last six years.

However, due to a change in our strategic marketing plans for 2010 and beyond, we have made the decision not to renew the contract. Over the term of the relationship, The Irish Guineas Festival has provided us with a strong branding and promotional platform for our core territories of Ireland and the UK.

We will continue to look at opportunities in horse racing and will not rule out further involvement with the Curragh in the future.”

It is believed that Boyles Sports will also pull out of their sponsorship agreement with Sunderland FC at the end of the current season.

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Filed under Brands, Irish Brands, Sponsorship

Diesel Helmets

This brilliant and hilarious Diesel video, created by Shackleton and seeded by The Viral Factory, tells the poignant tale of Quique the Head, an Argentinean man born without a body but with plenty of hope and attitude. Quique faces all sorts of physical and emotional challenges, but he’s determined to live a full and exciting life.

The video’s presented as a clip from a tabloid-style show called Oustanding Lives, whose over-the-top announcer outdoes himself with lines like: “Quique’s head is not only full of strangely arranged organs, it’s also full of dreams.”

There are loads of great little details, and the product—a new line of Diesel helmets—is seamlessly woven into the narrative as well. Quique is constantly rolling off tables and down stairs, and can use all the protection he can get.

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Filed under Advertising agency, Brands, Integrated Campaign, New Media, Product launch, Viral, Website, Youtube

Michael Jackson Pepsi Generation

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Filed under Brand Equity, Brands, Product launch, Product Placement, Retro, Viral, Youtube

Apprentice forced to re-edit


The production behind the Irish edition of The Apprentice programme have been forced to re-edit every episode of the new series after a run-in with the Broadcasting Commission of Ireland (BCI).

According to todays Sunday Tribune, one episode of the show last season contravened the advertising code, by giving “undue prominence” to Renault products and logos, a company linked to programme mentor Bill Cullen.

Larry Bass, CEO of Screentime ShinAwiL, the company which makes The Apprentice, said, “After the BCI’s investigation into the show last year, this season we have been incredibly careful. Each episode of the new series was viewed by four lawyers, a lawyer representing us, a lawyer representing TV3, and two outside lawyers to make sure that, in their opinion, no product was given undue prominence.”

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Filed under Brand Damage, Brands, Irish Brands, Product Placement