Category Archives: Blogger Outreach

New rules for bloggers

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American bloggers will be forced to declare any interest in products reviewed or discussed in their blogs under new rules announced on Monday by the Federal Trade Commission.

The FTC’s revisions to its existing guidance are intended as an aid to advertisers to keep their work within the FTC Act, part of which covers endorsements by consumers, experts, organisations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. They will come into force on December 1 this year.

The FTC revisions reflect growing concern about the use of social media, such as blogs and networking sites such as Facebook and MySpace, as undeclared advertising fronts for commercial entities, a practice that has come to be known as “astroturfing”.

In the United Kingdom and Europe, protection from such unscrupulous practices already exists, under the terms of the Consumer Protection from Unfair Trading Regulations, which came into force in May 2008.

“The UK and Europe is actually ahead of the game on this one,” Struan Robertson, a legal director with the internet law specialists Pinsent Masons, told The Times. “Under the terms of the regulations, failing to declare that editorial content has been paid for is punishable by up to two years in prison, and falsely representing yourself as an individual when you are a company is a crime.”

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Filed under Blog, Blogger Outreach, Facebook, Social Media

New Conservative website collapses at launch

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The Conservatives in the UK have just launched a new website, which calls itself “the most ambitious party political campaigning network of its kind outside of the US”, spent much of its first day redirecting to the Tory party’s main website while the problem was fixed.

The site is intended to be a focal point for local activism, which will let individual users to organise “microcampaigns” and raise funds for local projects.

However, the system appears to have been unable to cope with demand. The online communities editor for the Conservative Party, Craig Elder, said on his Twitter feed: “Sorry if anyone’s having probs getting on MyConservatives – wasn’t quite expecting THAT level of demand…”

An hour later, with the site still down, he quipped: “OK, so when I said ‘everyone get onto MyConservatives’, I didn’t mean all at once. We’ll have it up and running again shortly.”

When is an Irish political going to take the web more seriously????

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Filed under Blogger Outreach, New Media, Political PR, Political spin, Uncategorized, Website

The Social Media Guru

Who/what agency within Irish online space does this remind you of  ????

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Filed under Blog, Blogger Outreach, Facebook, New Media, Social Media, Twitter, Viral, Website, Youtube

Campaign opens up to Bloggers

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The Ireland For Europe group have agreed to hold a briefing for bloggers and digital media in their campaign HQ, Harcourt Rd, this Tuesday evening at 6pm.

This event is NOT an opportunity for the group to impose their Lisbon views upon those in attendance but more a chance for bloggers to get a better insight into the campaign, have queries answered and a chance to interview/photograph the personalities/strategists behind the campaign.

Some will correctly say that this event should have been held earlier in the campaign but better late than never. As we enter the crucial final days of the campaign what better time to get an update from the key players. To my knowledge no other parties involved in this campaign have engaged bloggers on this scale.

If you are interested in coming along please let me know asap as numbers are extremely limited and by invitation only.  Email: brandireland@gmail.com

Please note that none of the contributors to Brand Ireland work for the Ireland for Europe group. We have simply pitched this idea to them and they have kindly agreed to open up their campaign war office.

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Filed under Blogger Outreach, Irish Brands, New Media, Political PR, PR

Oprah and her Chicago Flash Mob

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Filed under Blogger Outreach, Flash Mob, New Media, Outdoor Marketing, PR Stunt, Social Media, Viral, Youtube

Solidarity update

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Steven Ruane and the guys at Midpoint Creative in Tralee  Co. Kerry having been putting some creative ideas together for Solidarity.

The brief was probably the simplest they’ve ever had. The creative had to in some way represent a coming together, solidarity and even a mini-revolution.

I think that they have captured this very well with the above.

My favourite is the third from top.

Lets have your feedback. Comment below or email us at:   brandireland@gmail.com

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Filed under Advertising agency, Blogger Outreach, Irish Brands, New Media, PR, Social Media, Solidarity, Twitter, Viral, Website, Youtube

WWF controversial 9/11 ad – creatives sacked

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This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’  as part of a pitch but rejected by the WWF.

The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11” and the environmental charity’s panda logo.

It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.

Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .

This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.

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Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads