The Conservatives in the UK have just launched a new website, which calls itself “the most ambitious party political campaigning network of its kind outside of the US”, spent much of its first day redirecting to the Tory party’s main website while the problem was fixed.
The site is intended to be a focal point for local activism, which will let individual users to organise “microcampaigns” and raise funds for local projects.
However, the system appears to have been unable to cope with demand. The online communities editor for the Conservative Party, Craig Elder, said on his Twitter feed: “Sorry if anyone’s having probs getting on MyConservatives – wasn’t quite expecting THAT level of demand…”
An hour later, with the site still down, he quipped: “OK, so when I said ‘everyone get onto MyConservatives’, I didn’t mean all at once. We’ll have it up and running again shortly.”
When is an Irish political going to take the web more seriously????
The Ireland For Europe group have agreed to hold a briefing for bloggers and digital media in their campaign HQ, Harcourt Rd, this Tuesday evening at 6pm.
This event is NOT an opportunity for the group to impose their Lisbon views upon those in attendance but more a chance for bloggers to get a better insight into the campaign, have queries answered and a chance to interview/photograph the personalities/strategists behind the campaign.
Some will correctly say that this event should have been held earlier in the campaign but better late than never. As we enter the crucial final days of the campaign what better time to get an update from the key players. To my knowledge no other parties involved in this campaign have engaged bloggers on this scale.
If you are interested in coming along please let me know asap as numbers are extremely limited and by invitation only. Email: email@example.com
Please note that none of the contributors to Brand Ireland work for the Ireland for Europe group. We have simply pitched this idea to them and they have kindly agreed to open up their campaign war office.
This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’ as part of a pitch but rejected by the WWF.
The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11” and the environmental charity’s panda logo.
It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.
Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .
This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.
Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads