Category Archives: Billboard

Uplifting Wonderbra ad

For male drivers, what is more of a distraction than a busty cleavage? A 6ft busty cleavage on a billboard, perhaps?

Well Wonderbra have raised the bra and yesterday erected a new poster of a 3D busty cleavage near London Waterloo station to promote their new Full Effect brassiere – which should be viewed through 3D specs for best results.

The £28 underwear, which promises to make breasts appear two sizes bigger than they are, could – like the 1994 ‘Hello Boys’ campaign – cause road accidents, the Institute of Advanced Motorists (IAM) has warned.


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Naked Kelly Brook posters

Safety campaigners have blasted a billboard campaign featuring stunning model Kelly Brook naked as a ‘deadly distraction’.

The new adverts, which show the busty brunette in nothing but a pair of Reebok trainers, have been launched this week, at busy junctions and traffic hotspots across the UK.

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Filed under Ambient Marketing, Billboard

Sarcastic billboard of the day

shane

Compliments of Irish Times hack, Shane Hegarty, via Twitter.

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Filed under Billboard, Outdoor Marketing, Twitter

Live Green – Toronto

livegreenswitch

I just love this outdoor work.

The outdoor ad titled Switch was done by Agency59 advertising agency for livegreentoronto.ca (Livegreen company) in Canada.

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Filed under Ambient Marketing, Billboard, Outdoor Marketing, PR Stunt

Magnetic attraction of outdoor

HOT magnetic billboard

To position HOT as the cable TV network with the best shows and the hottest stars, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm: the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

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Filed under Advertising agency, Ambient Marketing, Billboard

Tease & Reveal Tel Aviv style

HOTDress

BBR Saatchi & Saatchi Tel Aviv have applied to the Guinness Book of Records for having created the world’s largest dress. The 100 square meter garment appears on a huge billboard in Tel Aviv, part of a campaign for a new fly-on-the-wall documentary showing on HOT cable TV.

The series, called ‘Connected’, follows the private lives of five different women, who document every detail of their daily routine with hand-held video cameras. Wiewers can watch all of the footage live, 24 hours a day.

The 6-storey high wall billboard features the cast of the show in full size, with the main character wearing the record-breaking dress which reveals all to passersby below – just as the the show promises to ‘expose everything’.

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Filed under Advertising agency, Ambient Marketing, Billboard, Controversial ad, Outdoor Marketing, PR Stunt, TV ads

Self-marketing in the job market

mail

Heres one smart way of getting the attention of employers during the recession.

This woman who was made redundant seven months ago has taken her search for a job to the streets, advertising her services on a giant red sign.

Dressed in pearls and a smart navy shift, sales manager Debi Wendes looked the model job applicant as she stood with her placard on Chelmsford High Street, Essex.

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Filed under Billboard, Brands, Rebranding