Safety campaigners have blasted a billboard campaign featuring stunning model Kelly Brook naked as a ‘deadly distraction’.
The new adverts, which show the busty brunette in nothing but a pair of Reebok trainers, have been launched this week, at busy junctions and traffic hotspots across the UK.
Filed under Ambient Marketing, Billboard
A South African court has dropped a case against two Dutch women accused of an illegal promotion stunt by a brewer at a World Cup match last week.
ITV pundit Robbie Earle lost his job over the stunt after it emerged he had given tickets to the group.
‘FIFA was not interested in proceeding with the matter. There was a settlement that was reached between the parties and we … decided to exercise discretion and not proceed with the matter,’ said a spokesman for National Prosecuting Authority.
Their arrest came after a group of 36 women wearing orange mini-dresses promoting a Bravaria beer were ejected from Soccer City in Johannesburg at the match between Holland and Denmark.
Filed under Ambient Marketing, Brands
The advert titled Peace N’ Roses was done by Publicis Dialog Spain advertising agency for DYC WHISKY (Beam Global Spirits & Wine company) in Spain.
Filed under Ambient Marketing
A very different way to advertise a TV channel.
Filed under Ambient Marketing, Controversial ad
I just love this outdoor work.
The outdoor ad titled Switch was done by Agency59 advertising agency for livegreentoronto.ca (Livegreen company) in Canada.
Filed under Ambient Marketing, Billboard, Outdoor Marketing, PR Stunt
To position HOT as the cable TV network with the best shows and the hottest stars, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm: the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.
Filed under Advertising agency, Ambient Marketing, Billboard
In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That’s where these sobriety testing urinal ads come in.
“Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk.”
Filed under Ambient Marketing, Controversial ad, Health Ads, Outdoor Marketing
