Twitter will soon add another feature to its Timeline on the desktop to generate revenue: Promoted Accounts, with the option for people to follow them directly with a button embedded in the Tweet.
Promoted Accounts already appear officially in three different places: in the margin of the Timeline on desktop, in users’ Timelines when accessed on mobile devices, and (most recently) in search results. These three, along with Promoted Tweets and Promoted Trends, helped Twitter generate $595 million in advertising revenue in 2013.
Adding Promoted Accounts to the Timeline on desktop, however, is new. It appears that it’s being tested with some advertisers now and will soon be rolled out to all of them, according to a source.
I’ve seen three Promoted Accounts pop up in my Timeline on desktop today. The first one that caught my eye was from a Twiter product manager, Buster Benson:
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