We all know how weak at the knees office females got at the sight of the ‘Diet Coke Guy’ washing the office windows.
Here is a clever take on the same concept, its Men in Kilts.
The company was launched in Canada by the ad guy credited with helping propel brands like 1-800-GOT-JUNK from $15 million to over $130 million in revenue. They’re now expanding into the States, starting up in Seattle.
Not wanting to play too much to the fantasy aspect of Men in Kilts, the founder publicly states: “The kilts are fun and they definitely help create an experience for our customers, but it’s exceptional service that generates the buzz and growth we’ve experienced.”