Taco Bell goes on the PR offensive after lawsuit withdrawn

The lawsuit over the content of Taco Bell’s “seasoned beef” has been withdrawn by the plaintiff although Tacon Bell say that no money etc has changed hands.

The plaintiff, Amanda Obney, contended the beef taco filling contained less than 50 percent beef and that Taco Bell’s own suppliers euphemistically called it “taco meat filling.”

But Taco Bell countered that the filling is actually 88 percent beef and 12 percent “signature recipe.”

Given the fervor with which Taco Bell contented the claims, however, it should be not very surprising that the chain did not accept the news quietly. Instead, they took out  giant ads in all of the leading newspapers including the  Wall Street Journal, with a giant header reading, “Would it kill you to say you’re sorry?”


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s