Volkswagen – test-drive car inside their print ads

Volkswagen now offering a test-drive inside their print ads.  This ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.

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One response to “Volkswagen – test-drive car inside their print ads

  1. Pingback: The Future of Print ads – Part 2 « Conor Byrne's Blog

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