Eircom expected to announce major GAA sponsorship

It is expected that Eircom will announce their sponsorship of the GAA senior football championship in the coming days. Talks have been ongoing between both sides and it is believed that Eircom delayed the announcement  until after it announced its latest financial results which took place last week.

The term of the sponsorship is believed to be three years at a cost of €1.4 million per year and may also include access to additional corporate facilities at Croke Park. There is also speculation that Eircom may agree a cross-sponsorship deal to include the GAA All-Star Awards which up until recently was sponsored by rivals Vodafone

The sponsorship may not go down well with Eircom employees who are facing a second salary reduction as part of tough cost cutting measures planned top save the company €92 million by 2013. Talks between unions and management about the cuts are ongoing.

Etihad Airways, sponsors of the GAA Senior Hurling Championship will announce next week an extension to their sponsorship contract which has been in place since 2008.

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