Mirror Mirror on the wall

The last frontier in advertising. These 40inch digital displays are installed above toilet sinks throughout O’Hare International Airport in Chicago.

The high-definition screens display both short films and still images and as a person walks towards the mirror the adverts gradually decrease in size until they only take up a corner of the glass.

The result is to allow members of the public to see themselves in the mirror while also being able to watch the commercial.


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