Elevate PR has recently secured a number of new account wins, including ARTifact, an art competition for RTÉ, and Carzone.ie. Elevate is also working with Dublin Contemporary 2011, an art exhibition open to all members of the public, which runs for eight weeks from September 6th to October 31st 2011.
To mark the launch of its All Access website, Elevate is working with RTÉ on ARTifact, an art competition based on two themes: ‘RTÉ as part of Irish life’ or ‘RTÉ of the future’. The PR campaign will focus on profiling for key judges, finalists and winners.
For Carzone.ie, Elevate is developing a campaign to highlight the brand’s complete mobile offering, including a range of mobile apps and a mobile site m.carzone.ie. Profiling for company spokespeople will also play a key role in the campaign.
Dublin Contemporary 2011 will present the work of international artists, alongside artworks by outstanding Irish artists across a programme of exhibitions that relate to the theme of Terrible Beauty—Art, Crisis, Change & The Office of Non-Compliance. Taken from William Butler Yeats’s famous poem, “Easter, 1916”, the exhibition’s title was inspired by Yeats’s response to political events in Ireland and is intended to highlight art’s potential for commenting on current events in Irish life.