Lynx launch Excite with €500k campaign

Feathers will fall this spring, as Lynx launches its first scent of 2011 Lynx Excite, so tempting even angels will fall.

To celebrate the launch of this tempting new scent, Lynx has created a mini movie called The Fall starring 7 stunning Lynx Minxes from Europe. With a reputation for delivering some of the most jaw dropping moments on TV, Lynx’s The Fall, does not disappoint. Directed by Rupert Sanders, creator of X Box’s Halo 3 Believe, ‘The Fall’ features scantily clad angels falling out of the sky as they are tempted by the effect of Lynx Excite.  The movie will premier online on www.facebook.com/lynxeffectireland ahead of its Irish TV debut.

 

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