Pembroke Communications announced today that it has been appointed as the PR agency for VisitScotland in the Republic of Ireland. The full service PR agencyhas been going from strength to strength, winning several high profile accounts under the stewardship of it’s MD, Michael O’Keefe.
Pembroke won the account after a public tender and highly competitive pitch process and will initially manage the tourist board’s Winter White campaign which runs until middle of March 2011.
The account will be managed by Pembroke’s consumer division which includes clients such as Bord Gáis Energy, Hotels.com, Dublin Zoo, Peter Mark and Crown Paints.
Angie Grant, account director at Pembroke Communications says: “We are delighted to have been appointed by VisitScotland and look forward to working with them in showcasing all the great things Scotland has to offer in the coming months. This account win greatly adds to our travel and lifestyle portfolio of clients.”
Ruma Cummins, PR manager for UK & Ireland at Visit Scotland says “The Irish market spent £66 million visiting Scotland in 2009 and is a key market for us. We are delighted to have Pembroke on board and look forward to working with them.”