Gillette drop swordsman

Shamed golfer Tiger Woods has been dropped by sponsor Gillette.

The grooming company will end its association with the sportsman when his contract expires on December 31. It follows a string of affairs that cost him his marriage to Swedish ex-model Elin Nordegren.

Woods has also lost deals with soft drinks firm Gatorade, U.S. telecom giant AT&T and consultants Accenture, although other sponsors have stood by him.

Gillette said: ‘Like any brand, we refresh our marketing efforts to ensure they continue to be relevant for consumers.’

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s