Newstalk 106-108 fm have launched a campaign to highlight its position as the only national broadcaster delivering news to the Irish public without ‘State-run spin’.
The campaign is being driven by hard-hitting billboard and building-wrap advertising that will appear in various locations across the country.
Last week several high profile building-wraps were erected in Dublin’s city centre stating ‘Get the news without the State-run spin’ and ‘Truth you won’t hear anywhere else’.
Further advertising will be erected on buildings and bus shelters across the country and additional advertising will appear in national print publications.
Speaking about the campaign, Frank Cronin, CEO of Newstalk 106-108 fm, said: “The proposition behind the campaign is that Newstalk is best positioned to analyse the crucial current economic and political issues as it is not funded by government. Therefore, Newstalk can take a balanced view of the need for public service reform with the need to protect important community services.
We are delivering the best economic coverage with the most informed political insight in Irish media.”
Well done Newstalk.