H&M: 3D projection mapping of Amsterdam

H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Advertising Agency: Muse, Amsterdam, Netherlands
Creative Director: Sander Ejlenberg
Concept: Liat Azulay
Art Director: Phila Beroud
Design: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Mich ael Littaur
Project management: Wouter Donkers, Machiel van der Heijden
Published: November 2010


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One response to “H&M: 3D projection mapping of Amsterdam

  1. Pingback: Tweets that mention H&M: 3D projection mapping of Amsterdam | Marketing & PR – Brand Ireland -- Topsy.com

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