Interview with Head Of Social Media at Coca-Cola (US)

This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview back in January on his new Social Media Policy for Coke. What a job that must have been!

Below are the 10 Principles for their Online Spokespeople.

  1. Be Certified in the Social Media Certification Program.
  2. Follow our Code of Business Conduct and all other Company policies.
  3. Be mindful that you are representing the Company.
  4. Fully disclose your affiliation with the Company.
  5. Keep records.
  6. When in doubt, do not post.
  7. Give credit where credit is due and don’t violate others’ rights.
  8. Be responsible to your work.
  9. Remember that your local posts can have global significance.
  10. Know that the Internet is permanent.
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One response to “Interview with Head Of Social Media at Coca-Cola (US)

  1. Pingback: Tweets that mention Interview with Head Of Social Media at Coca-Cola (US) | Marketing & PR – Brand Ireland -- Topsy.com

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