Great use of online by Tipp-Ex

Leave it to a brand of ink-correction fluid to create the most entertaining YouTube campaign since the Old Spice response videos.

The clip below, for Tipp-Ex, with a hunter who encounters a bear at his campsite, sets in motion a whole interactive choose-your-own-adventure game where you decide what the hunter should do to the bear by typing directions into a field above the video. (The hunter uses Tipp-Ex to erase the word “shoots” and asks you for replacements.)

It’s basically Subservient Chicken all over again, but with a YouTube spin.  Done by a French agency called Buzzman, according to Adverblog. Via Copyranter.

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