Game, set, match, KitKat

British marketers are doing a nice job of responding to breaking sports news this month. We saw the Specsavers ad themed to England’s World Cup soccer loss.

Now, we see this KitKat ad, which JWT London apparently whipped up within an hour of the completion of the marathon Wimbledon match between John Isner and Nicolas Mahut.

Campaign Live reports that JWT dispatched three ad-bikes to the Wimbledon grounds the next day to amuse the tennis fans there.



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2 responses to “Game, set, match, KitKat

  1. Nice to see a traditional advertising medium respond with such speed to a breaking sports story – very clever.

  2. Was just about to make the point made already by Stephen above. Very clever indeed and proves that it doesn’t really matter about the medium or budget, creative thinking will get you a long way.

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