Spirit Airlines takes the piss out of BP

Spirit Airlines, whose previous attempts at humor have included a Tiger Woods-themed sale, has now put together a tasteless oil-spill-related promotion (themed “Best Protection,” or “BP”) for flights to Mexico, Puerto Rico, Atlantic City, N.J., and Fort Lauderdale, Fla. The tagline, “Check out the oil on our beaches.”

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Filed under Brand Damage, Misleading ads

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