The Economist targets India with hard-hitting TV ads

The Economist, the magazine that just goes on and on increasing sales, is promoting itself in India with some intriguing TV commercials.

The first one below is based on the trend of Chinese workers migrating to work in Chinese-owned factories in India. After explaining the film, the ad concludes with the slogan “Interpret the world” followed by the familiar red Economist logo.

Via the Roy Greenslade blog.


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