Did Hunky Dorys make a boob or is the IRFU making a tit of themselves??

ive been hearing about this ad all day but couldn’t possibly comment until I got a chance to drool over it.

So whats the big deal??

Apart from being a little fun, my guess is that the IRFU is flexing some muscle to say how dare anyone look in the direction of anything related to Irish rugby and try to cash in on it without giving us a slice of the cake.

It’s a daft ad but no where in the ad do I see it implying that Hunky Dorys are claiming to be a major sponsor of Irish rugby.

They sponsor Navan Rugby Club so surely they can boast about being a proud sponsor.

If you’re bold enough to run something like this then more power to you. This will attract massive media attention. Already I’m hearing that it is the front of one of todays tabloids, happy days.

Get a life IRFU and well done to the Largo marketing team.

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2 Comments

Filed under PR Stunt, Print ads, Uncategorized

2 responses to “Did Hunky Dorys make a boob or is the IRFU making a tit of themselves??

  1. twitter.com/jackohearts

    What a load of toss. The people complaining about this ad campaign are doing more harm to their cause than the actual ad. I thought us the Irish were known for our sense of humour. Well done to Chemistry and Largo for having the balls to do this (no pun intended).
    And just for balance check out this ad

  2. This is very similar to the recent billboard campaign that was run by http://www.ulstertrader.com. They displayed A photo of a stunner with the strap line “Nice Headlights – what do you look for in a car” Needless to say these adverts were also removed under duress!

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