T-Mobile’s flashmob-style advert at London’s Liverpool Street station won the TV commercial of the year accolade at the British Television Advertising Awards last night.
The commercial, created by the ad agency Saatchi & Saatchi, beat competition including Comparethemarket.com’s TV campaign featuring the meerkat Aleksandr Orlov.
VCCP, the ad agency behind Comparethemarket.com’s ads, won four gold awards for its work including the prize for best series of commercials.
Bartle Bogle Hegarty won the coveted ad agency of the year award. BBH picked up a total of seven gold awards for work including the Robinson’s Wimbledon sponsorship, which played on the chance of a first British men’s singles champion in almost 75 years and a hard-hitting TV ad for Barnardo’s about sexual abuse.
The agency also won the award for best viral for the five-minute ad made using a single shot, called “The Man Who Walked Around the World”, that featured Trainspotting actor Robert Carlyle walking down a mountain path in the Highlands to tell the story of Johnnie Walker whisky.
Production company Rattling Stick won the award for best production company for the third year in a row.