Youtube against cyber bullying

Web video can be pretty disappointing. For the most part, agencies treat it as a little TV screen for overly long commercials and call it a day. Saatchi & Saatchi deserves kudos for this anti-cyberbullying video on behalf of the UK’s National Crime Prevention Council.

While reading an earnest plea for dolphins on what appears to be a normal YouTube page, a teen suddenly reaches through the video frame to pick up one of the mean comments that’s been left and reads it.


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