Budgets go on social media

US marketers spent $800 million on social networking, word-of-mouth and conversational marketing last year, up more than 23% on 2008’s total, with spending expected to run to over $1 billion (an increase of 35%) in 2010, according to figures provided by eMarketer from Jack Myers Media Business Report.

That growth is substantially higher than predictions for paid social network advertising. eMarketer estimates that marketers spent $1.2 billion on paid social network advertising such as banners, text ads and search ads in the US in 2009, rising 7.1% to $1.3 billion in 2010.


1 Comment

Filed under Uncategorized

One response to “Budgets go on social media

  1. Pingback: Back To The Future: time travel and Social Media… « Bridget Reilly: Copywriter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s