Gillette is phasing Tiger Woods out of its advertisements while he takes time off from golf to try to repair his marriage.
The razor manufacturer made its announcement last night after Woods, the first sports star to earn $1 billion, confessed he had been unfaithful and said he was taking an indefinite break.
“We will support his desire for privacy by limiting his role in our marketing programmes,” Gillette said.
Gillette is the first large sponsor to distance itself from Woods since allegations about his private life. Up to 15 women claim they have had affairs with him.