An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation.
The agency also created an installation in downtown Auckland, with an initially tiny blob growing so large it blocked the street. Local white-collar types didn’t seem to mind, and the well-intentioned stunt made the nightly news, drawing attention to the cause.
The New Zealand campaign successfully treads the middle ground: It’s “wacky” enough to catch viewers’ attention and slightly sinister, emphasizing that early detection can avert problems before they grow out of all proportion.
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breast cancer is of course easy to diagnose early and very easy to treat if you catch it early~*’