Magnetic attraction of outdoor

HOT magnetic billboard

To position HOT as the cable TV network with the best shows and the hottest stars, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm: the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

Advertisements

Leave a comment

Filed under Advertising agency, Ambient Marketing, Billboard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s