Birdseye bring back Roland Rat

RolandRat

Birds Eye has signed up 80s kids favourite and ‘saviour of TV-AM’ Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse.

Birds Eye is setting up a Facebook page where the rodent will host an 80’s quiz offering branded space hoppers as prizes. He will also be used in a series of interviews to ‘pr’ the launch.

Supermousse was axed by Birds Eye in the late 80s. Now it is looking to take advantage of the current popularity of relaunched 80s foods such as Cadbury’s chocolate brand Wispa.

 

However while Wispa’s relaunch was instigated by a 14,000-strong Facebook group, the backing for Supermousse has taken a lower profile.

There is a ‘Bring Back Birds Eye Supermousse’ Facebook group however at the time of writing it only has four members. Of these one has posted a message claiming he has bought the relaunched product in Asda and it is not the same as the 80’s original.

And just in case you forgot who Roland is, here’s a little gentle reminder.
Advertisements

Leave a comment

Filed under Advertising agency, Brand Equity, PR Stunt, Product launch, Retro

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s