UK readers continue to flock online for daily news


Consumers continue to move online for news, with nearly all national newspaper websites showing growth in traffic year on year in September.

 The MailOnline saw a huge leap of 74% in its unique users according to ABC figures for the month of September. The site has become a haven for readers searching for celebrity led content and now has an average of 30m users each day.

The Mirror saw its traffic jump 58% to 8.9m users. This is in contrast with a fall in circulation for the print edition of the daily paper of 9% in September.

The Sun online was up 47% for its unique users in the month. News International’s broadsheet title, The Times however, fell 8% year on year making it the worst performing national newspaper website in September.

The climbed 42% in users, giving it a daily average of 32.9m users, the biggest of any national newspaper site. The print title was down 10% in the month however.

The Telegraph online showed a 36% increase in users in September taking it to an average of 31m users.

All in all September showed a healthier market for national news papers. While all print titles, excluding the Daily Star and the Daily Star on Sunday, saw a decline in circulation, for most this was a single figure drop.

The Independent is still struggling to maintain circulation however, with a 16% fall in September for the daily edition and a 14% drop for its Sunday title. The Observer also saw a double digit fall of 15% and The Times only just crept into double digits with a 10% drop in circulation.

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Filed under Journalism, New Media, Newspapers

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