UK readers continue to flock online for daily news

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Consumers continue to move online for news, with nearly all national newspaper websites showing growth in traffic year on year in September.

 The MailOnline saw a huge leap of 74% in its unique users according to ABC figures for the month of September. The site has become a haven for readers searching for celebrity led content and now has an average of 30m users each day.

The Mirror saw its traffic jump 58% to 8.9m users. This is in contrast with a fall in circulation for the print edition of the daily paper of 9% in September.

The Sun online was up 47% for its unique users in the month. News International’s broadsheet title, The Times however, fell 8% year on year making it the worst performing national newspaper website in September.

The guardian.co.uk climbed 42% in users, giving it a daily average of 32.9m users, the biggest of any national newspaper site. The print title was down 10% in the month however.

The Telegraph online showed a 36% increase in users in September taking it to an average of 31m users.

All in all September showed a healthier market for national news papers. While all print titles, excluding the Daily Star and the Daily Star on Sunday, saw a decline in circulation, for most this was a single figure drop.

The Independent is still struggling to maintain circulation however, with a 16% fall in September for the daily edition and a 14% drop for its Sunday title. The Observer also saw a double digit fall of 15% and The Times only just crept into double digits with a 10% drop in circulation.

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Filed under Journalism, New Media, Newspapers

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