Barnardos are launching a new marketing drive this week in an attempt to appeal to the public to dig deeper and help the charity through this difficult economic period.
Up to 40 Barnardos projects are under threat due to a massive shortfall in funding and donations.
To combat this shortfall in funding, the charity has launched a new appeal for the public to help prevent project closures, with a new campaign across TV, press, outdoor and online with presence on facebook, twitter and YouTube.
The new commercial, which launches today is emotionally hard-hitting and portrays a series of scenarios faced by the children and families whom Barnado’s aim to help.
The ad demonstrates the genuine need for the support and services that charity provides; compelling the viewer to take action and donate today in order to “Change a child’s future” and features music from up & coming Irish singer-songwriter, James Vincent McMorrow.
You can view their online presence here:
Campaign website: https://www.barnardos.ie/changeachildsfuture.html