Glanbia go on PR offensive

milk

Glanbia today kick off a PR offensive aimed at regaining the significant market share that they have lost to cut-price retailers.

The dairy giant today also announced major reductions to the price which it charges retailers for its range of milk brands.  These price reductions are likely to mean a saving of a minimum of 10% per 2 litre pack of milk.

Pictured enjoying a glass of milk thanks to Glanbias price reduction announcement are model Aisling Pugh and her daughter Alannah Pugh.

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Filed under PR, PR Photocall, Product launch

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