Bucharest – Police take the piss

BOARDdrinkNdrive

In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That’s where these sobriety testing urinal ads come in.

“Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk.”

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Filed under Ambient Marketing, Controversial ad, Health Ads, Outdoor Marketing

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