Boyles pull race sponsorship

BoyleSports

The Curragh Racecourse is currently looking for a new sponsor for the Irish Guineas Festival following the recent decision of Boylesports to end their six year association with the race meeting.

Mark Nunan, Head of Marketing for Boylesports commented, “The Irish Guineas Festival has been an excellent sponsorship for us and we would like to thank the Curragh for their help over the last six years.

However, due to a change in our strategic marketing plans for 2010 and beyond, we have made the decision not to renew the contract. Over the term of the relationship, The Irish Guineas Festival has provided us with a strong branding and promotional platform for our core territories of Ireland and the UK.

We will continue to look at opportunities in horse racing and will not rule out further involvement with the Curragh in the future.”

It is believed that Boyles Sports will also pull out of their sponsorship agreement with Sunderland FC at the end of the current season.

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Filed under Brands, Irish Brands, Sponsorship

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