A major “piss-up in a brewery” took place in Dublin yesterday evening to mark Arthurs Day to mark 250 years of that famous Irish brand, Guinness.
At the same time as the main show, a series of gigs were staged across the Irish capital, featuring over 60 artists playing in 33 venues, ranging from concert halls to tiny pubs.
Events to mark the anniversary were also taking place across the globe, with Sean Paul playing in Lagos, while Black Eyed Peas were in Kuala Lumpur. A Guinness show was also held in New York.
This huge marketing and PR event is sure to reap alot of benefits for our iconic brand.