Danish video was a hoax – an excellent one at that

A video uploaded to YouTube by a single Danish woman seeking the father of her baby has been revealed as a digital marketing campaign by the country’s tourism authority.

The video (below) shows the woman named Karen, holding a baby named August, telling the viewer she is searching for the child’s father. The baby, the actress says, was the result of a one-night stand with a tourist; she can’t remember his name and is now searching for him through the YouTube video.

The clip which attracted millions of views  was removed following the revelation after an enormous viewer backlash promoted hundreds of derogatory comments. It also spawned dozens of spoofs and responses by men claiming to be the child’s father.

Dorte Kiilerich of VisitDenmark told Danish TV the video is the “most effective thing we have ever done to market Denmark”.

She said by producing the video the tourism body had shown Denmark as a place where women live in a  free society able to make their own choices.

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Filed under Controversial ad, Negative PR, Social Media, TV ads, Viral, Website, Youtube

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