Pembroke, Bloom and Radical deliver Ireland a summer, at last

sandtex[6]

We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Communications. Launched last May the integrated camapign has been responsible for a sharp increase in sales.

The campaign plays on the fact that we have dreadful weather during the summer and very cleverly placed social media at the centre of the campaign.

Facebook  users are encouraged to harness the rain-defying forces of the Child of Prague, prompting them to submit dozens of pictures of the statues in various incarnations, and prompting Sandtex to give out 1,000 of the little fellas as prizes.

Who says you have to have a very sexy product in order to do some award winning marketing. This campaign will definitely take some awards and it looks like it has even delivered us the summer, at last.

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1 Comment

Filed under Advertising agency, Blog, Brand Equity, Brands, Facebook, New Media, Outdoor Marketing, PR, Product launch, Social Media, Twitter, Viral, Website, Youtube

One response to “Pembroke, Bloom and Radical deliver Ireland a summer, at last

  1. All of us on the team are thrilled with the results. The campaign has been a huge success driving sales by 12% and gaining more Facebook fans than any other Irish brand other than Guinness.

    Here is a link to the case study
    http://www.bloom.ie/Sandtex_case-study.html

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