This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’ as part of a pitch but rejected by the WWF.
The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11” and the environmental charity’s panda logo.
It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.
Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .
This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.