Bonkers about biscuits


United Biscuits next week launches a nationwide campaign for the McVitie’s brand this week to run throughout September and October.

The campaign is centered around a ‘Bonkers about Biscuits’ on-pack promotion, which will involve an eight-week daily giveaway of €5,000. This is being supported by an interactive website as well as a number of high profile TV and radio competitions.

To enter the daily prize draw to win a share of €5,000, consumers enter the relevant code from the back of a promotional pack and vote for their favourite McVitie’s biscuit on  Winners will know instantly what prize they have won and will be contacted by email to receive cash prizes. The interactive website will keep track of the votes via a game show themed creative.

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Filed under Brands, Irish Brands, New Media, PR Photocall, Product launch, Social Media

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