Bobbies replace the beat with a tweet

twitter

The UKs Metropolitan Police are spending thousands on consultants who are training them in the use of social networking sites like Twitter.

Police chiefs are anxious to see what is being said about their force by web savy members of the public.

The sites could also give police an early-warning system in the run-up to events such as this week’s Climate Camp in London, which has erupted in violence in the past.

With many mass demonstrations now being organised on the web, police say they need to make sure they are up to speed on what protesters are posting on the internet.

The Met has appointed 6Consulting, which uses software that harvests messages about the police from social networking sites and blogs.

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Filed under Blog, Brand Damage, Facebook, Negative PR, New Media, PR, Social Media, Twitter, Website, Youtube

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